Dana's Hollywood: Purses, Made in Hollywood

Feb 26, 2011
Posted by: Mehera Blum
You know the big purse brands: Hermes, Louis Vuitton, Fendi, Gucci, Prada…and Blumera. Indeed. Hollywood superstars like Eva Mendes, Paris Hilton, Jessica Alba and Ashlee Simpson are already fans of this new brand.

The brand name “Blumera” is a mixture of the first and last names of the designer, Mehera Blum. Mehera is an actress from Los Angeles. A year and a half ago, so she says, she had a special inspiration on the divine island of Bali. She now finds her entry into the world of Hollywood’s elite, who love her creations.

Mehera is a perfectionist: “This has taken a really long time, about 1.5 years to get my quality perfect, so that it’s competitive with Gucci, Chanel, Balenciaga.” Jessica Alba with Blumera

Every year she travels to Bali, where the purses are manufactured: “I am really enthralled by nature, the colors, and the vibrancy of flowers; so I am really involved in the dyeing process. I go to the factory, I dye the fabric with them; this clutch is hand made of real silver and hand carved, and each has a quote, like this one: ‘Real happiness lies in making others happy.’ It’s from Meher Baba. The bags all have different quotes about love and happiness.”

It is very important for Mehera to publically incorporate spirituality in her work. And that, of course, goes down well with Hollywood, where almost every star has his own yoga teacher. “Spirituality is very important to me. I was born into a very spiritual family and it informs everything I do, the starting point of every decision is from a heart standpoint.”

Mehera has just started to export her bags to the Middle East. She hopes that Europe will follow soon.

www.blumera.com. Be prepared to pay Hollywood prices: you will have to pay $400 and up.
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